In Safe Hands

Over recent years, brand safety has become one of the industry’s most salient issues. ‘In Safe Hands’ argues that brand safety problems began with social media and user generated content video sites, and that’s where the problem still lies. However, despite this, brand safety restrictions have been extended to the wider digital publishing world. This research reveals that environment is key to the issue of brand safety, and that as long as advertising is presented within the context of a quality, established, well-known news brand site, high intensity or ‘unsafe’ content has no detrimental impact on brands.       

To find out more, download the research

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The Aspiration Window

Understanding and shaping people’s aspirations is the stock in trade of advertising. From helping you 'work, rest and play' to saving the planet, advertising now seems to have something to say about every conceivable human goal. For the past three years, Reach Solutions has been using groundbreaking techniques from the world of cognitive and social psychology to reveal how people working in advertising and marketing unconsciously interpret and experience the world differently to mainstream audiences. So this begs the question - can adland really understand mainstream aspirations?       

To find out more, download the white paper

aspiration window

The Empathy Delusion

The science shows that building empathy is hard. It's not all about feelings and emotion. Putting yourself in someone else's shoes requires deep self-awareness and considerable mental effort. But humans are cognitive misers, driven by emotion and intuition. And marketers are only human. Do we really have the tools to walk the talk?     

To find out more, download the white paper

Empathy Delusion

Community Matters

Our brand new research reveals how major brands are struggling to align themselves with the values that really matter. The study will highlight the implications for advertising, and why focusing on the right set of values will help brands to better connect with mainstream audiences. 

To find out more, download the presentation

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Why We Shouldn't Trust Our Gut Instinct

Our study reveals a fundamental, hard-wired, psychological and behavioural difference between the people who populate ad land, and the modern mainstream. These differences have profound implications for the decisions we make about every aspect of advertising and marketing. 

To find out more, watch our video below, listen to the podcast and download the white paper

When Trust Falls Down

We live in an era of unpredictability - political events of the past few years have seen a shift in the nation's mindset. This is having a profound impact on brands and advertisers in their bid to stay relevant.

To find out more, watch our video below or contact our Director of Group Insight Andrew Tenzer.