Modal Britain at the movies

Our Trinity Mirror audience love to share their experiences with their close circle of friends and family – going to the cinema is a great example of this. Films aren’t just entertainment for Modal Britain its social currency, an experience they can talk about for days after whether that’s reliving the best bits or recommending other friends to go and see the same movie.

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The modern mass market. The middle 50% of the population, that make Britain great.

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