Despite months of campaigning, the result of the European Referendum in favour of Leave still caught most of the nation by surprise, including many of the politicians in power. Below, our editor-in-chief Lloyd Embley, shares his diary from the week leading up to the result and offers some insights into the reporting of the result, its built up and the aftermath.
So why, Zoe Harris asks, isn’t it getting more coverage? Harvey Nichols’ advertising has often set out to shock, grabbing attention, notoriety and talkability. From the incontinent woman to the store thieves, their ads are jam packed with personality.
Last week OMD hosted their inaugural 'Print Week;' five days dedicated to celebrating all things newspapers. The week kicked off to a brilliant start with Lloyd Embley, Editor in Chief of the Daily Mirror and Tony Gallagher, Editor of the Sun, answering questions around the power and influence of the UK tabloids.
Together with Sony Pictures and Manning Gottlieb OMD our Invention team have launched a new print and digital advertising campaign to promote The Angry Birds Movie. The campaign sees an exclusive four-page comic, puzzles and a competition run in Trinity Mirror’s flagship national titles the Daily Mirror and Daily Record.
Nothing maximises the power of newsbrand advertising like great creative work in the right context. So we wanted to share some great examples of work that’s getting noticed across our portfolio in recent weeks.
Aldi launches a six month campaign with Trinity Mirror Solutions' Invention and the Telegraph’s Spark today. The partnership is part of Aldi’s two year sponsorship of Team GB and their association with the upcoming Rio Olympics 2016.
Last night Trinity Mirror Solutions played host to over 150 of our media industry friends at our first ever Mirror Pub Quiz in London. Editor-in-Chief Lloyd Embley threw down the gauntlet to agency teams challenging them to prove themselves up against the intelligent tabloid.
Our Strategy Director Piers North shared an insight into his role and what's shaping up to be a very exciting and busy year for the Trinity Mirror Solutions team with his 'My Media Week' diary featured in Media Week today.
Sky 1 begins a print and online campaign today with Trinity Mirror Solutions to launch their new drama ‘Fungus the Bogeyman’, inspired by Raymond Briggs’ much-loved classic children’s book. The campaign will run online and in print for the Mirror and We Love TV Magazine.
Stars from the world of sport and showbiz came out to celebrate The Daily Mirror and Sport England Pride of Sports Awards last night including Barry McGuigan, Beth Tweddle, David Seaman, David Weir, David Haye, Louis Smith, Sol Campbell, James Cracknell, James Anderson, Greg Dyke, Harry Judd, Ashley Roberts, Lucy Mecklenburgh and Jenni Falconer amongst others.
Death is an eventuality all living people share, and yet, perversely, a tabooed topic the public just won't talk about. Ultimately, an unplanned-for death can create heart ache, financial burden and confusion for the bereaved, a universal truth that Trinity Mirror Solutions planned to reverse as part of The Drum's Do It Day.
Sky 1 began a disruptive print and online campaign with Trinity Mirror Solutions today to mark the start of its new show ‘You, Me and The Apocalypse’ – a bold, adrenaline-fuelled comedy drama about the last days of mankind.
Last week Trinity Mirror Solutions launched activity across national and regional titles to shine a light on Boots’ pharmacy services and encourage Britain to ‘ask your pharmacist’ in a content led partnership developed by Invention.
Plan it Day, the precursor to the Drum’s Do It Day where brands will aim to change the world during a day-long event, took place yesterday with 10 brands, including Trinity Mirror Solutions, setting challenges to the Marketing industry to answer
Zoe Harris, Trinity Mirror's group marketing director, contemplates how News brands have absolute dedication to tackling difficult issues and making them resonate with their audiences, in a week where the gravitas of news brands was brought home so dramatically
Yesterday’s 'Pie and a Pint with… with Matt Dawson and Robbie Savage' saw the good and great of Mirror Sport come together over Pies and Pints to discuss the big sporting events on every sport fans’ mind.
Watching yesterday's Ashes test unfold Trinity Mirror Solutions saw an opportunity to create a reactive advert in the Daily Mirror's sports pages for the next day's coverage to celebrate this unprecedented sporting triumph.
Last night Trinity Mirror Solutions Invention team picked up the award for 'Commercial Advertising Initiative of the Year' at the newsawards 2015 for their work on the Department of Work & Pensions campaign 'Pension Square'.
The Daily Mirror celebrated Chinese New Year by handing out delicious Mirror branded fortune cookies across London yesterday. All the messages inside were themed around the Mirror's Don’t Say Stupid brand campaign.
Trinity Mirror Solutions have just launched two new partnership campaigns this week with the Crown Commercial Services (CCS) for Change 4 Life, Sugar Swaps and the Air Travel Organisers' Licensing (ATOL).
A major investigation into immigration will be published in the Sunday Mirror this weekend. The investigation, which has seen journalists from the Sunday Mirror work with Ampp3d, focuses on the data and facts behind the immigration debate.
Trinity Mirror Solutions is launching pinpoint; a new app-mediated, hyperlocal mobile ad platform that intelligently targets smartphone users. The announcement comes in a week when Facebook trailed the launch of their "Local Awareness" ad format in the US.